A workshop titled "Digital Transformation" was held at Al Wasl Club as part of the second day of the third edition of the Clubs and Football Companies Week 2025, organized in collaboration with the Dubai Sports Council. The workshop, presented by media personality Laith Al-Sadah, focused on the digital transformation in the field of media, its role in communicating with audiences through social media platforms such as Twitter, Instagram, Facebook, TikTok, and YouTube, and the development of digital sports journalism.

The workshop also highlighted artificial intelligence and data analysis in delivering personalized content to each fan based on their interests, how to benefit from it, and the role of digital transformation in sports marketing for clubs through effective digital marketing strategies that include media, marketing, and data analysis to achieve wider reach and enhance the brand presence of clubs, as well as their media presence on all social media platforms.