The third edition of the Football Clubs and Companies Week 2025 has officially begun at Al Wasl Sports Club, in collaboration with the Dubai Sports Council. The event was attended by club employees from various departments, alongside Adel Youssef Al Bannai, Head of the Football Companies Department  at Dubai Sports Council, and Joan Anton, Commercial Director at Villarreal CF.

The first day featured a lecture on communication, marketing, and commercial activities, as part of the sports marketing initiative, presented by Youssef Al Sayed, Licensing Department Manager at Al Wasl Club. He highlighted the role of social media in promoting the club, enhancing its brand image, and ensuring effective engagement with fans through seamless and barrier-free communication.

Additionally, he discussed the importance of social responsibility in strengthening community relations, as well as the impact of commercial and promotional activities on revenue generation and securing sponsorships.

Joan Anton then spoke about revenue sources for professional clubs, providing insights into Villarreal CF’s financial model, which relies on player transfers, community and corporate relations, advertisements, investments, and digital platforms. He emphasized the significance of financial sustainability for professional clubs to ensure long-term success.